Adelaide Bank appoints new head of broker distribution



Monday 4th November 2013


General Manager of Adelaide Bank, Damian Percy has announced a new head of broker distribution to lead the Adelaide Bank Broker Distribution Division at the national level.

Mr Percy said, “I am very pleased to be able to announce that Fons Caminiti is the new leader in the position of Senior Manager, Broker Distribution.  This new role is a key part of the restructuring and repositioning of our broker business interface and I am confident Fons will utilise his significant experience and unparalleled enthusiasm to great effect.  

“Adelaide Bank has been making some significant changes to the way the business assists our brokers and their customers as part of a broader push to rejuvenate the brand in what is a highly competitive market.  

“Our recent rate reductions are also part of some exciting changes we’re implementing to create a better environment and a more compelling case for our broker partners to do business with us.  

“We’ll remain a true ‘broker only’ bank and we’ll continue to improve our service and processes and maintain our market leading turnaround times. Great turnaround times are a key feature of our value proposition and greatly appreciated by busy brokers, particularly in hot capital city property markets.

Fons Caminiti,  Senior Manager, Broker Distribution, Adelaide Bank

Fons Caminiti has been an employee with Adelaide Bank for over thirteen years and has attained extensive hands-on experience and knowledge within residential lending divisions.  Mr Caminiti has spent three years as a Business Development Manager within the broker channel in South Australia and for the last seven years been State Manager for Mortgage Management within Victoria, South Australia and New South Wales.

Mr Caminiti said “I look forward to leading the Adelaide Bank Broker Distribution Division and relish taking on the challenges and opportunities that lay ahead for our business. It’s a very exciting time to be involved with the Adelaide Bank Broker business, particularly as we’re investing heavily to enhance our broker offering.

“It’s a source of great pride that I’m working for a bank so committed to the broker market and to putting brokers first in everything we do.

“I will continue to build on the work that’s already begun in reinvigorating and enhancing our value proposition for the broker channel. I have a national team of committed industry professionals who will continue to focus on brokers and our business partner’s needs”, Mr Caminiti concluded.